Think Again Media
Creative + Digital
Diesel Jeans
“THE BOXER” – Diesel
Storytelling as Branded Content
Inspired by a fresh and somewhat irreverent magazine ad, Director Glenn Dreher, sat down late one night and scripted out his version of a Diesel Jeans viral film. Living in the thriving film market of Vancouver BC, his colleagues and friends were intrigued by the Director's vision and quickly signed on to help him produce this one minute movie. Glenn called in favors from a local restaurateur allowing him access to shoot the opening scene on New Year's Day and assembled and built the boxing ring set on a nearby sound stage the next day. With a cast and crew of about thirty, Glenn created a stylistic, campy take on a fashion icon.
