Think Again Media

And we're off! Time to say farewell to 2011 and jump in to 2012!  If you're like us, getting back in the swing of things has been hectic to say the least but invigorating nonetheless! I am happy to say there is much optimism in the air around Think Again Media and much of it has to do with you, our friends and clients, who have supported us, worked with us and embraced the digital revolution with zest and enthusiasm over the last few years.  We have many of you to thank for trailblazing in your own careers and bringing us alongside to help you think differently about your message, roll out new approaches to  product and marketing campaigns and present your strengths and weaknesses to an audience that is craving an authentic message and format like never before.

As we enter 2012, we thought it timely to share some stats/insights from our friends at MediaPost as to exactly how successful, video driven campaigns were in 2011. From rich media :30 advertising, to product/marketing videos to branded content and evergreen films, the data is compelling and speaks loud and clear - VIDEO - in just about any form - drives outcomes through increased conversions and traffic.

So what does this mean for you and your business? Is video within B2B just as effective as B2C models? We would argue yes. Forbes noted that 80% of top senior executive are watching online video. Couple that with the conversions that video in emails are experiencing and the answer should be a no brainer.

Throughout the fall, our resident Creative Strategist, Josh Johns, explored the elements of Story through an 8 week Storytelling series. We helped you identify your stories, find your heroes and create story arcs that keep viewers engaged. As we look to the first quarter in 2012, we will be rolling out more perspectives on Storytelling but with an increasing focus on VIDEO - how to create it, what works and how we actually do it here at Think Again Media. Glenn Dreher, our Director and Filmmaker, will talk with you about new techniques and emerging technology that can enhance your digital productions and bring a bit of Hollywood to your message. We will bring you along on productions to show you behind-the-scenes from start to finish.

We hope you thoroughly enjoyed your holiday season!  We thank you for your loyalty and patronage in 2011 and look forward to what stories we might tell together in 2012 and beyond!

Happy New Year!

Debbie & the Think Again team.